How to act on fairness

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The evaluator should embody that spirit that helps us ask, does our chosen embodiments feel unfair in any way? This experience of fairness, or lack thereof, is our most accessible entry into the relative value of our ideas. If it seems it could be unfair, then determine why, and what it is unfair towards. Fairness is a relative term, as it implies that an action is to the detriment of another. What is the idea being unfair towards, and what is the set of values that it is upholding. 

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What are the ethical assumptions of your vision? If you think there are none, then you will need to look further; ethics is the exploration of the impact between multiple ideas and if our idea exists - then it will exert some form of influence on the world around it. What kind of influence does it exert on the world around it? 

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It's ok if the embodiments are unfair, more than likely there will be some kind of negative impact resulting from every idea , and this archetype is all about forcing ourselves to explore what these negative impacts may be. Take our flying example; flying to get somewhere faster. Even it may have a negative impact on other forms of getting places faster, and will consequentially create friction with other forms of transport. The freedom aspect may also challenge existing social structures and culture around freedom of movement. If flying can have negative ethical implications, then almost any idea can. The trick is ensuring that these ethical considerations are consistent with your vision, and that you are happy to act on these impacts. It's not going to be an easy task of creating a flying invention that gets people places faster, if you have some investment in other forms of transport. Here we must also be aware of any internal conflicts of interest that we have that we may discover as we apply principles of ethics and justice to the embodiments of our ideas. 

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More than likely if you are developing an idea within a commercial or industrial setting, the "ethics" of your idea will be determined predominantly by the capital value of your idea. If this is the case then this archetype is both responsible for the ethical evaluation of your idea, as well as the commercial value. This archetype should be explicit in what the dimensions of value are based on; are they based on universal impact or commercial appeal. This will probably be made explicit in the vision, but the value of the idea should be relative to the axioms chosen in the first stages. 

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If you would like some help determining the ethical dimensions of your ideas, or if your concepts consistently embody the ethical assumptions in your vision and inspiration, then please contact us! We thrive on your engagement and participation for opening dialogue and discussing ideas with us. 

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